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The Value of Distribution: The EMEA Partners’ Perspective
This research report by Channelnomics and the Global Technology Distribution Council (GTDC) highlights the often-undervalued benefits that distributors offer to channel partners — which, in turn, benefit vendors both directly and indirectly. The Value of Distribution examines the partner experience to identify and quantify that value proposition, demonstrating that distributors deliver better ROI for vendors’ channel investments than a direct go-to-market model.
