Distributors and Cybersecurity

Forging new partnerships, strategies to tackle today’s advanced threat landscape.


Services Capabilities Transform IT Distribution in Europe

A report based on in-depth interviews with leading distributors and market analysts in Europe.


European Distribution: Making the Difference

A special report by IT Europa for the Global Technology Distribution Council.


LATAM in 2017

Regional channel executives and distribution leaders share their partnership perspectives.


Insights Into 2017

Channel executives and distribution leaders share their partnership perspectives.


GTDC-Report_Financing-the-CloudFinancing the Cloud

A new distribution advantage.


Distribution Business Models in the Digital EraDistribution Business Models in the Digital Era

Get to know the methodical ways technology distributors are transforming their companies.


GTDC-IoT-ReportBringing IoT to Life in SMB and Enterprises

The Internet of Things (IoT) phenomenon invokes many different meanings for different people. For IoT vendors and distributors, though, it simply means “opportunity.”


Version 1 – 2015The Future of Distribution

A global & joint research project for exploring the future of the global HighTech distribution & supply chain landscape.


Cloud-Report_Distributors_Distributors Reaching New Heights in Cloud

Learn why established and emerging technology companies are turning to supply-chain leaders to support their cloud business growth.


Cloud-Report_Solution-ProviderCloud Channels & Distribution: The Solution Provider Perspective

Through this analysis, a number of key ideas become clear about the relationship between built-in-the-cloud solution providers and today’s IT distributors.


Understanding-the-Technology-Distribution-BusinessUnderstanding the Technology Distribution Business

A guide to optimizing partnerships and bottom-line value. This “primer” is intended for anyone within a vendor organization whose role touches technology distributors.


Inside-the-Enterprise-ReportInside the Enterprise

How leading technology distributors are advancing their business models. Distributors and vendors detail the secrets to successful enterprise relationships.


How-the-Fastest-Growing-Got-AheadHow the Fastest Growing Got Ahead

Learn what current and past GTDC Rising Star award winners did to reach the top. How 12 technology leaders grew their businesses with distributors.


Understanding-the-ChannelUnderstanding the Channel

Technology distributors are at the center of a global value chain for solution providers and vendors. Major vendors consider the channel vital to their success.


Redefining-Distributor-Value-in-a-Solution-Based-ChannelRedefining Distributor Value in a Solution Based Channel

Building next-generation partner development services. It’s an ongoing transition that shifts distributors from a legacy tactical role to a much more strategic one.


The-Economics-and-Value-of-Technology-DistributionThe Economics and Value of Technology Distribution

Independent insights based on vendor metrics. Many different factors and functions define today’s multifaceted and highly integrated supply-chain operations.


Research Studies and Reports
The GTDC provides value to its members as well as to vendors, analysts and journalists through unique and detailed investigative projects and information gathering. Working with leading third-party research organizations, the GTDC obtains and shares extensive industry-specific data that answers questions about market opportunities, sales levels, cost efficiencies and other relevant technology channel trends.
Sales-Out Databases and Market Trends

CONTEXT Value Chain Analytics

CONTEXT-company_logoThe GTDC began its database partnership in 2007 with CONTEXT, a leading European technology market research company based in London. This technology sales tracking service for major European markets is based on GTDC member sales. The SalesWatch – Distribution service for Europe gives subscribers the ability to drill down into specific product categories sold by value-added resellers as well as retailers. Both units and actual revenue are tracked down to product SKU level, including critical price points intelligence and other trend information. SalesWatch – Distribution provides a unique perspective on overall industry trends by channel, thus providing subscribers a detailed perspective on what’s happening in the European technology market from numerous standpoints. If you’re interested in subscribing to this service, contact CONTEXT. Direct all other inquiries to the GTDC at


Distribution and Supply Chain Management

logo_rSupply chains are increasingly complex, due to volatile customer purchase cycles. And globalization has led to expanding networks of suppliers and resources. Strong business performance depends on being able to spot changes in customer demand and speed of innovation to quickly adapt your supply chains. Our specialists deliver supply chain management intelligence you need to manage your supply chain from end to end with maximum efficiency.  We combine distribution data with actual point of sales and product data, as well as sales forecasts. We track daily online pricing dynamics at SKU level across EMEA, US, LATAM and APAC – helping you improve your pricing strategy and margins. Together with our live data analysis and alerting, GfK gives you a comprehensive and timely view of market demand, so you can identify and improve efficiencies in your entire supply chain – and boost your business performance. To find out more information, visit GfK’s website.

United States and Canada NPD Distributor Track®

U.S. and Canada IT Channel Trends

npd-groupThe Global Technology Distribution Council, in cooperation with research organization The NPD Group, launched The NPD Group’s Distributor Track® in 2002, establishing the most in-depth collection of sales-out data ever gathered in the technology channel. Available by subscription, this service allows distributors, vendors and analysts to track sales-out data through the channel in specific product categories, all the way down to the SKU level, on both a weekly and monthly basis. It is the most comprehensive — and most accurate — reporting of sales-out data in the channel, because it is based on the actual aggregate sales-out figures provided by the GTDC’s member distributors. The Distributor Track service allows distributors, vendors and analysts to get a bird’s-eye view into the sales trends represented by the “channel” as a whole, drilling down into the specific product categories sold by the value-added resellers, Internet storefronts and retailers that source from wholesale distributors. Doing so allows the service’s audience to develop a clear and accurate picture of the IT sales environment as a whole and the channel’s role in moving product into the marketplace. If you’re interested in subscribing to this service, contact The NPD Group. Direct all other inquiries to the GTDC at