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Reach and frequency are critical for partners transitioning their clients to the cloud, emphasizes Eric Buck, Director, Commercial Partners and Global Distribution for Google. He joins host Frank Vitagliano in this episode to discuss aggregation and marketplaces, and the challenges of scaling cloud transformation and support options. How does distribution fit into that equation for Google (and the industry)?
Learn how in this installment of Beyond Distribution with GTDC.
IDC - How Data Drives Industry Innovation
• Eric Prothero, Senior Vice President of Worldwide Tracker Research and Corporate Development, IDC
• Steve White, Program Vice President of Channels & Alliances, IDC
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Quadmark - Leverage Industry Training to Get the Most from Distributor and Vendor Relationships
• Michael White, General Manager at Quadmark, EMEA and Co-author of "Sales and Marketing Channels"
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Vation Ventures - Distribution's Value Increases During Difficult and Uncertain Times
• Dave O’Callaghan, Partner & Co-Founder, Vation Ventures
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