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From the computer science lab to executive roles with Fortune 100 companies, Cheryl Cook, Senior Vice President of Global Partner Marketing of Dell Technologies understands the challenges and opportunities available in the IT industry. In this episode, the esteemed channel leader who recently announced she will retire in May after 40 years in the industry shares her personal experiences and thoughts on a range of topics with host Frank Vitagliano. From the rapid advances in technologies and business models to the ongoing focus on inclusion, the duo explores several factors reshaping the industry and its people.

How can tech companies do a better job hiring, training and mentoring a more inclusive workforce? What effect will AI have on IT sales and refresh efforts in the near future? How can leaders help new recruits find an equilibrium between social and business skills to boost their chances of success in the channel? Hear those answer and more in this episode of Beyond Distribution with GTDC.

Check out additional episodes and other valued industry resources on the GTDC Knowledge Hub.

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Previous Podcasts
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Building Upon Channel Success with Mathew Yorke, The Channel Company's New CEO
• Matt Yorke, CEO of the Channel Company
Watch the Video
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Distribution Empowers Innovation
• Frank Vitagliano, Chief Executive Officer of GTDC
• Marty Bauerlein, Chief Commercial & Consumer Officer at D&H
• Kirk Robinson, EVP & President NA of Ingram Micro
• Kristin Russell, President Global ECS at Arrow
• Patrick Zammitt, Chief Operating Officer of TD SYNNEX
Watch the Video
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AI and Innovation Fuel an Optimistic Outlook for 2024
• Crawford Del Prete, President of IDC
Watch the Video
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Empowering Partners to Drive Innovation in the SMB
• Dan Schwab, Co-President of D&H Distributing
Watch the Video
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A Lifetime Commitment to Inclusion, Channel Partners and Distribution
• Lori Cornmesser, SVP WW Channel & Alliance Sales at Deepwatch
Watch the Video
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Keys to Building Stronger and More Beneficial Distribution Relationships
• Jason Beal, Vice President of Worldwide Ecosystems at Barracuda
Watch the Video
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Bringing Robust Cybersecurity to the Small and Mid Markets
• Klaus Schlichtherle, Group CEO of Infinigate
Watch the Video
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Training Artificial Intelligence for Channel Success
• Daniel Nissan, CEO and Founder of StructuredWeb
Watch the Video
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Driving IT Transformation in the Middle East from MindWare's Phillippe Jarre
• Philippe Jarre, President of Mindware Group
Watch the Video
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Deep Industry Insight Drives a Stronger and More Agile IT Community
• Tatjana Wismeth,Head Distribution & Supply Chain Intelligence for GfK
Watch the Video
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Improving the World with Progressive Technologies and Solutions
• Clive Fitzharris, CEO of DCC Technology
Watch the Video
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From AI and Data Center Expansion to the Circular Economy, the Future Looks Bright for Lenovo Executives
• Ralf Jordan, Vice President of Channel for EMEA, Lenovo
• Irene Acedo-Rico, EMEA Executive Director of Sales, Enterprise Business Group, Lenovo
Watch the Video
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IT Distribution Through the Looking Glass: EMEA Executives Weigh In
• Alessandro Cattani, CEO, Esprinet Group
• Anton Herbst, Executive Advisor, Tarsus
• Patrick Zammit, President, Europe & APJ, TD SYNNEX
Watch the Video
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Heaven or Hell? Futurist Gerd Leonhard Explores the Ramifications of AI, ESG and IT Innovation
•  Gerd Leonhard, Futurist and Author
Watch the Video
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Distribution’s Increasing Role in Cloud Transformation
• Meg Brennan, Veteran Channel Executive
Watch the Video
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Earning a Seat at the IT Table
• Dangvy Keller, Vice President of Americas Alliance and Distribution Sales, Veeam Softwares
Watch the Video
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Diversity and the Evolving Role of Distribution
• Kristin Russell, President of Global Enterprise Computing Solutions, Arrow Electronics
Watch the Video

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Orchestration and the Rising Value of IT Distribution with Westcon-Comstor CEO David Grant
• David Grant, CEO, Westcon-Comstor
Watch the Video

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A View from the Top: The Live CEO Panel Discussion from the GTDC Summit North America 2023
• Paul Bay, Chief Executive Officer, Ingram Micro
• Rich Hume, Chief Executive Officer, TD SYNNEX
• Sean Kerins, President and Chief Executive Officer, Arrow Electronics
• Dan Schwab, Co-President, D&H Distributing
Watch the Video

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Consolidation, Communities and Expansion: Looking Forward with TD SYNNEX’s Michael Urbann
• Michael Urban, President of americas, TD SYNNEX
Watch the Video

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Recession or Growth? Insight from Renowned Economist Doug Holtz-Eakin
• Doug Holtz-Eakin, Economic and Fiscal Policy Expert
Watch the Video

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The Increasing Need for Trust and Transparency with ESG
• Roel Drost, Ph.D., Director of Climate & Reporting for PwC
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IT Distributors are a Recessionary Firewall
• Larry Walsh, CEO of Channelnomics
Watch the Video

Communities, Commitments, Customers and the Cloud
• Kirk Robinson, Executive Vice President & President of North America at Ingram Micro
Watch the Video

Live From XChnage: Chronicling change in the Channel
• Blaine Raddon, CEO at The Channel Company
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Innovation and Digital Transformation Drives IT Investment
• Troy Cogburn, Director of Intelligence at Vation Ventures
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A Bright Post-Pandemic Forecast for SMBs and ITSPs in the EU
• Adam Simon, Global Managing Director & CFO at CONTEXT
Watch the Video

Overcoming Challenges in the Global Supply Chain
• Daniel Newman, Founding Partner and Principal Analyst of Futurum Research
Watch the Video

GTDC Summit EMEA: Executive Panel - The Evolving Relationship Between Distributors and Hyperscalers.
• Eric Buck, Dir. Global Distribution & Commercial Partner Sales with Google
• Eric Nowak, President of EMEA for Arrow ECS
• Patrick Zammit, President of EU & APAC for TD SYNNEX
Watch the Video

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Google - Cloud Migration Drives Demand for Collaboration and Orchestration
• Eric Buck, Director, Commercial Partners and Global Distribution for Google
Watch the Video
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IDC - How Data Drives Industry Innovation
• Eric Prothero, Senior Vice President of Worldwide Tracker Research and Corporate Development, IDC
• Steve White, Program Vice President of Channels & Alliances, IDC
Watch the Video
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Quadmark - Leverage Industry Training to Get the Most from Distributor and Vendor Relationships
• Michael White, General Manager at Quadmark, EMEA and Co-author of "Sales and Marketing Channels"
Watch the Video
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Vation Ventures - Distribution's Value Increases During Difficult and Uncertain Times
• Dave O’Callaghan, Partner & Co-Founder, Vation Ventures
Watch the Video