Distribution: The Digital Force Multiplier


The IT channel is undergoing one of the most significant transformations in its history. Cloud computing, hyperscalers, artificial intelligence, automation and next generation digital platforms are reshaping how vendors, solution providers and end customers buy, sell, deploy and support technology. As these forces accelerate, they are also heightening operational complexity, financial risk and competitive pressure across the ecosystem.

This report examines the pivotal role distributors now play in enabling cloud- and AI-driven business models.

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