A Vendor's Guide to Market Data


GTDC and its data partners offer a myriad of information that channel vendors leverage to optimize their operations and strengthen the key performance indicators (KPIs) for their businesses. In collaboration with leading research firms, including CONTEXT, GfK and IDC, the association collectively captures IT/ICT industry-specific sales-out data and provides in-depth insight and analysis on market opportunities and critical trends. This guide, developed by GTDC and CommCentric, provides an overview of that data partner community as well as the standards, ethical challenges, collection methods and other intelligence-related concerns and opportunities.

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