
	RESEARCH
WHITE PAPERS FINANCIAL BENCHMARK STUDY

SALES OUT DATA

THE NPD GROUP – U.S.

In late 2002, the Global Technology Distribution Council, in cooperation with research organization The NPD Group, launched the NPD Distributor Track^SM study, the most in-depth collection of sales-out data ever gathered in the IT channel.

This service allows distributors, vendors and analysts to track sales-out data through the channel in specific product categories, all the way down to the SKU level, on both a weekly and monthly basis. It is the most comprehensive – and most accurate – reporting of sales out data in the channel because it is based on the actual aggregate sales-out figures provided by the GTDC’s member distributors.

The Distributor Track^SM service allows distributors, vendors and analysts to get a bird’s-eye view into the sales trends represented by the “channel” as a whole, drilling down into the specific product categories sold by the value-added resellers and retail stores that buy their resalable IT wares from wholesale distributors. Doing so allows the service's audience to develop a clear and accurate picture of the IT sales environment as a whole and the channel’s role in moving product into the marketplace.

The Distributor Track^SM service can be purchased from the The NPD Group. If you are an analyst or a member of the press and you have questions about the data, please email us at info@gtdc.org.

CONTEXT - EUROPE

The GTDC entered into a database partnership with Context, a leading European IT market research company based in London, UK. In October of 2007, the GTDC and Context launched a European technology sales tracking service based on GTDC member sales. SalesWatch – Distribution^sm follows the success of a similar service, The NPD Group Distributor Track®, in the United States.

The SalesWatch – Distribution service gives subscribers the ability to drill down into specific product categories sold by value-added resellers as well as retailers. Both units and actual revenue are tracked down to product SKU level, including critical price points intelligence and other trend information.

SalesWatch – Distribution^sm will provide a unique perspective on overall industry trends by channel, thus providing subscribers a detail perspective on what’s happening in IT from numerous standpoints.

For more information about the database, please send an email to info@gtdc.org.